Let’s face it; trust should be the foundation of all business-customer relationships, in both your online and offline presence. You can use photos and videos to foster trust by providing consumers with exciting and educational visual information. With visual content, you can showcase your expertise in simple ways that are palatable to consumers. For a bank, that may be creating content that takes users through the process of opening a personal checking account in a quick, easy-to-follow video with engaging graphics.
Like we mentioned previously, visual content is more likely to create an emotional response from consumers and if your content emotionally moves people, they are more likely to trust your brand.
National Geographic is a great example of a brand that uses color stimulation to build trust and strong images to visually help you travel.
You wouldn’t trust someone if you were unphased by the way they made you feel so why ask potential customers to trust your brand if it doesn’t have an impact on their emotions?
So there you have it. Engaging visuals in the form of high-quality photography and videography are absolutely essential to have across your website. Regardless of what industry you’re in, creating visual content that is of high standards, eye-catching, and helpful to your users is crucial to building an honest online representation of your brand.