The website www.andeanphotoexpeditons.com was developed by its founders – one of them being one of the co-founders of Fusion Media – Pedro.
Color Scheme: National Geographic – creating an instant and subconscious sense of connection and security. Easily associated with photography, travel, and exploration.
SEO work: Focused on the visited locations and keywords connected to the photography world.
Services listed: Tours divided according to their location and duration. This provided the customer with a clear pattern of choice, be it by geographical location or amount of days available to travel.
Tone of voice: Simple, informative, direct, and cultural.
Message: Support the local communities, provide a different, unique, and real experience. Travel off the beaten path.
Target market: Photographers from all levels – from simple enthusiasts to full professionals.