What is Storyfinding?
At the heart of every remarkable film lies a process often overlooked yet crucially important: Storyfinding. This isn't merely a preliminary step; it's the foundation on which compelling narratives are built.
The Essence of Storyfinding:
Deep Understanding of the Story Space:
Before a camera rolls, before a script is penned, we delve into the world we aim to capture. This involves extensive research and conversations with a diverse range of individuals within the story space. Whether it's a bustling cityscape, a quiet rural community, a cutting-edge tech startup, or the intricate workings of a centuries-old craft, we immerse ourselves completely. This depth of understanding ensures that our storytelling resonates with authenticity and insight.
Identifying the Heart of the Story - Its Characters:
Great stories are powered by great characters. Our Storyfinding process is dedicated to uncovering the most intriguing, relevant, and engaging individuals who bring the narrative to life. These characters are not just subjects; they are the soul of the story, offering unique perspectives and emotional depths that connect with audiences on a personal level.
The Impact of Storyfinding:
Authentic Narratives :
By investing time in Storyfinding, we ensure that each story is rooted in reality, reflecting the complexities and nuances of the subject matter.
Emotional Resonance:
Our stories strike a chord with audiences, evoking emotions and creating lasting impressions.
Client Satisfaction:
This meticulous approach translates into films that exceed expectations, delivering powerful messages that are both engaging and effective.
In essence, Storyfinding is not just about finding a story to tell; it's about discovering the story that needs to be told.
And maybe the most interesting statistic of all…
Because video has such a high ROI, 99% of marketers state that they plan on continuing using video as part of their digital marketing this year.
Storytelling Types
Origin Story
A story of why a brand or person does what they do. -
GREAT FOR: Launches . Speeches . Recruitment . About Us .
Impact Story
A story of how a company or nonprofit has made an impact. -
GREAT FOR: Paid Ads . Sales Pages . Recruitment .
Teaching Story
A story that helps to teach a key concept or idea -
GREAT FOR: Onboarding . Training . Speeches .
Values Story
Values Story - The story of why a brand or person embraces a specific value. -
GREAT FOR: About Us . Original Content .
Why Story
A story of why a brand or person does what they do.
GREAT FOR: Sales Pages . Speeches . Launches . Pitches .
Objections Story
A story that overcomes objections to an idea.
GREAT FOR: Paid Ads . Sales Pages . Pitches .
Vision Story
A story that shares the greater vision for a business, nonprofit, or idea.
Great for: Speeches . Websites . Launches .
Let us tell your story
We can help you find the right story and tell it.
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